Tag Archives: upwardly mobile

Target market strategy for upwardly mobile BoP segments

* BoP – referring Prahalad’s Bottom of the social and economic pyramid, MoP – middle This visualization of the emerging consumer market opportunity in India is by the insightful analysts at Nomura Research Institute, Japan. When taking this in conjunction with the information collated in my previous post on the imminent boom in upward mobility […]

Posted in African Consumer Market, Analysis, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Frameworks, India, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, South Asia, Strategy, Sub Saharan Africa | Also tagged , , , | Leave a comment

Emerging evolution of global BoP markets by mindset and income

 Japan’s Nomura Research Institute have an interesting take on the evolution of the existing global population currently demarcated as the BoP (Base or Bottom of the Pyramid). While it is not surprising that income levels are expected to increase, given the signals already observed in frontier markets and rapidly growing economies, what was intriguing was […]

Posted in African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, global, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa | Also tagged , , , , | Leave a comment