Tag Archives: understanding bop

Questioning the value of the term Base or Bottom of the Pyramid aka the BoP

Siim Esko wrote a short piece on his blog BoP Strategies after a conversation we recently had. Since much of his work focuses on the BoP in India and I’d just returned from the Kenyan tour, it was but natural for us to compare and contrast the challenges and the conditions of the lower income […]

Posted in Analysis, Base of the Pyramid, Business, Design, Marketing, Prepaid Economy & Informal Sector, rural, Strategy, urban, User research | Also tagged , , , , , , , , | 1 Response

A vacuum of information: why is there still a lack of understanding?

It is a familiar problem. A well-meaning donor gives a shiny new piece of equipment to a poor country only for it to gather dust. Parts that are expensive and difficult to replace, the need for a constant electricity supply, a lack of trained operators, unsuitability to rough terrain are all factors preventing the use […]

Posted in Analysis, Emerging Markets, Innovation Planning, Prepaid Economy & Informal Sector, Research | Also tagged , , | Leave a comment

The Telco and the BoP (January 2009)

NextBillion.net’s Rob Katz recently posted an Indian news snippet based on research that led the writer to argue that telco’s should focus on their most profitable customers, those at the top of the pyramid. The BoP (Bottom of the Pyramid), as the numbers demonstrate, are simply not worth it. Following some commentary, Rob added his […]

Posted in Analysis, Base of the Pyramid, Business, Ecosystem, Emerging Markets, Frugality, Marketing, Mobile platform, Platforms, Prepaid Economy & Informal Sector, Strategy | Also tagged , , , , , , , | 1 Response