Tag Archives: UCSD

It’s way past the time to consider the Informal Economy as a distinct commercial environment

By | May 2, 2017

Regardless of continent, it is now high time we accepted the informal economy (unformal or unrecognised or unorganized sectors) as a commercial operating environment in its own right. The continued oversight is rapidly coalescing into a gaping void of hiccups and failures, by large companies, non profit institutions, and startups, alike. This issue goes far… Read More »

Takeaways from experiencing the human centered design process

By | November 19, 2012

Design adds greater value in the long term by being applied to the HOW of business (practices and process), whereas being applied to the WHAT of business (products) ends up having limited value as those products become commoditized. ~ paraphrasing Clement Mok, March 1st 2005 For an audience who will neither practise the design profession… Read More »

Mapping the path to prototyping an adaptable user centered design process

By | November 9, 2012

We’ve all seen the classic User Centered Design (UCD) process diagrams, mostly linear, that attempt to communicate the steps yet unable to capture the iterative nature of the activity simply due to the limitations on how many circular arrows one can add without losing clarity. When I first began exploring the process deeply for application… Read More »

Developing a user centered methodology for emerging markets and the bottom of the pyramid

By | November 7, 2012

When I first began strategic design planning and concept development specifically focusing on low income customers back in late 2007, it was a learning experience in more ways than expected.  The key challenge, which I’d identified back then and tend to refer to as the “values gap” between mainstream consumer culture and what used to… Read More »

Exploring the concept of user inspired policy planning

By | November 6, 2012

Getting up close and personal with Farmer Pedro at the Minbuza Since late September I’ve been collaborating with Bart Doorneweert on an exploratory project for the Dutch government, taking a closer look at the design process for policy and planning related to private sector development of sustainable agriculture value chains. We’ve been thinking a lot… Read More »