Tag Archives: transitions

Part 3: Three weeks waiting for Result

 This is part three and was first published on December 2nd, 2005 while I was living in San Francisco. You’d think that the coolest thing that could happen to you in the world would be to come into work whenever in the morning as long you managed to saunter in by 11ish, have lunch that […]

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Part 2: Result in transition

Hmm, I was overwhelmed there for a minute, for this post is about the events of that one day when the future existence of Result, as an entity, as a company, as the direct marketing arm of McCann Erickson Worldwide would still exist. For there were just six people in the office, not counting the […]

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How Result became Result:McCann – A trilogy of tragedy and comedy

This is part one and was first published on December 1st, 2005 while I was living in San Francisco. Life was a peach for Rajat Sethi while he was at Tara Sinha McCann-Erickson in the mid-nineties. As senior vice-president he was looking after an array of brands and serving their ‘traditional’ communication needs. His world […]

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Impact of mainstreaming and commodification of cyber cafe services

Around 2007, the urban cyber cafe industry began to display signs of maturing as the market saturated and the services specific to internet access underwent a process of commodification.  As it came to be perceived as no different a business than setting up a corner kiosk or hot dog stand, there was a shift in […]

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The role of the cyber cafe: Assisted entry ramp onto the information superhighway to use a cliche

Monica’s cyber in the small town of Maai Mahiu, a market for a primarily rural area, is now the only such facility available. There was another cyber on the other side of the main highway, she said, but it closed within its first year of operation.  Internet access in this locale is available only through […]

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