Tag Archives: theodore levitt

Brave New World: Revisiting Theodore Levitt’s globalization of markets

Convergence of global markets and equalizing of purchasing power will finally offer the “global consumer” Theodore Levitt was seeking. ~ @nitibhan I found myself summing up a search with these words at the end of a series of articles I found while digging around online. Now I want to explore this potentially emerging future a […]

Posted in Analysis, Base of the Pyramid, Consumer Behaviour, Economy, Emerging Markets, global, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Marketing, Perspective, Strategy | Also tagged , , | Leave a comment