Tag Archives: tecno

Tecno and Nokia: The tale of two brands

Chinese mobile maker’s original brand strategy succeeds in Africa: Transsion’s Tecno This year, Nokia got shoved out of the top 10 most admired brands in Africa list, not bad for a company that had lost its way in emerging markets 7 or 8 years ago. As an old (in all senses of the word) Nokia […]

Posted in Africa, African Consumer Market, China, Design, Frameworks, Innovation Planning, Mobile platform, Perspective | Also tagged , , , , , , | Leave a comment

The Strategic Entry of China’s Transsion into the Vacuum Left by Nokia in Africa

If you’re outside Africa, you’ve never heard of them before, but a mobile phone brand called Tecno has been painting Kenya blue ever since I started fulltime fieldwork there in late 2011. It was in Mombasa that I first noticed the name and wondered what it was about. Over the years, I saw the line […]

Posted in Africa, African Consumer Market, Afrique francophone, Business, China, Commerce en ligne (e-commerce), Consumer Behaviour, Design, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, Sub Saharan Africa, Technology, Value | Also tagged , , , , , , , | Leave a comment

Mobiles at the Border Post: Anti-Atlas of Borders Exhibition Slides (Jan 2016)

In January 2016, our submission for the Anti-Atlas of Borders Art Exhibition in Brussels was accepted for a commission of 500e. We were thrilled and surprised since we’d never imagined our work on mobile platforms, technology, and the borderland biashara could be considered from the arts and culture point of view. Here is our story […]

Posted in Africa, African Consumer Market, Afrique francophone, Airtime, Biashara Economics, Business Models, Consommateurs, Consumer Behaviour, Design, Informal & Flexible, Kenya, Marchés africains, Migrant worker, Mobile platform, Photography, Platforms, Prepaid Economy & Informal Sector, Research, Systems, Technologie, Technology, Uganda | Also tagged , , , , , , , , | Leave a comment