Tag Archives: systemic change

Rural India: On the tipping point of a boom or tremors of historic change?

It seems 2012 will be the year of Rural India’s ascendancy over the ubiquitous metros and urban elite in the minds of market makers and strategists alike. I was in New Delhi this last week of August and on my return I thought I’d write an update on my impressions of urban India today, starting […]

Posted in Analysis, Assumption filter, Base of the Pyramid, Consumer Behaviour, Culture, Emerging Markets, India, Marketing, Perspective, Prepaid Economy & Informal Sector, rural, Rural Economy, South Asia, Strategy | Also tagged , | Leave a comment