Tag Archives: street vendor

Permanently seasonal

Now Dinesh, the chick (bamboo or rattan blinds and awnings) maker offers a seasonal service in the warmer months, yet his signage and product display seems to imply a permanent storefront. More likely, it’s permanent during the spring and summer, when the chicks are replaced and installed to protect and cool against the heat of […]

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Predictability is a business investment in the informal sector

Street vendors are often assumed to be livelihood actors, eking out a precarious living while darting in and out of traffic at the lights hawking their wares out of a basket or bucket. Not so in the south side of New Delhi where this trader in household linen and fine textiles has staked out his […]

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A matter of timing: seasonal opportunities

These stalls full of water pistols and balloons sprouted overnight a couple of days before the spring festival of Holi (March 13th 2017) – these vendors are neither local nor regulars in the market complex. They’re here to offer seasonal products and might even have been invited by the local shopkeepers to provide attractive temporary […]

Posted in Biashara Economics, Consumer Behaviour, Culture, Economy, Emerging Markets, India, Indigenous & Traditional, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, rural, Rural Economy, Strategy, User research | Also tagged , , , , | Leave a comment

Professionals stand above the competition: Branding lessons from street vendors of Africa

Farai Mushayademo’s distinctive dress sense, with a different shiny suit every day, makes him a darling of customers and helps him beat the “rising competition,” he said. This article on the increasing competition for the burgeoning informal economy of Harare, the capital of Zimbabwe, came less than a month after we saw this smartly turned […]

Posted in Africa, African Consumer Market, Assumption filter, Biashara Economics, Compétitivité, Consommateurs, Consumer Behaviour, Ghana, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Retail in Africa, Strategy, Sub Saharan Africa, urban, Value | Also tagged , , , , , , | Leave a comment