Tag Archives: strategy

The Mobile as a Post Industrial Platform for Social and Economic Development: Top 3 Trends in Africa

Just over a decade ago, in San Jose, California, I was invited to speak as the Closing Plenary for the CHI 2007 25th Anniversary Conference. The theme was “Reach Beyond”, as this was the 25th Anniversary conference of the Computer Human Interaction society, and as the closing plenary, I was tasked with articulating the vision […]

Posted in Africa, African Consumer Market, Analysis, Business Models, Design, Ecosystem, Emerging Futures, Emerging Markets, Innovation Planning, Marchés africains, Mobile platform, Perspective, Platforms, Strategy, Sub Saharan Africa, Technology | Also tagged , , , , , , , | Leave a comment

Tecno and Nokia: The tale of two brands

Chinese mobile maker’s original brand strategy succeeds in Africa: Transsion’s Tecno This year, Nokia got shoved out of the top 10 most admired brands in Africa list, not bad for a company that had lost its way in emerging markets 7 or 8 years ago. As an old (in all senses of the word) Nokia […]

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Household energy consumption behaviour in East Africa: Lighting & Conclusion (3 of 3 Parts)

  The following is extracted from a six month study during 2012 on household energy consumption behaviour in rural Kenya and Rwanda among the lower income demographic, that led to an understanding of some of barriers hampering the sales of client’s solar products in this market. This 3rd and final part will focus on fuel […]

Posted in Africa, African Consumer Market, Analysis, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Design, Economy, Ecosystem, Frugality, Indigenous & Traditional, Informal & Flexible, jua kali, Kenya, Marchés africains, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, Rural Economy, Scarcity, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , , , , | 1 Response

As global firms (MNC) pull back from emerging markets, what does this mean for Africa?

Last week’s issue of The Economist drilled down deeper to cover the retreat of globalization – at least in the most visible form, that of the multinational brands dotting cityscapes around the world. The retreat of the global company, they trumpet, the end of Theodore Levitt’s vision. Credit Suisse takes a concise yet comprehensive look […]

Posted in Africa, African Consumer Market, Analysis, Business Models, China, Compétitivité, Consommateurs, Consumer Behaviour, Culture, East African Community, Economy, Emerging Markets, global, India, Innovation Planning, Marchés africains, Marketing, Perspective, Produits de grande consommation (FMCG), Retail in Africa, Strategy, Sub Saharan Africa, UCSD, urban, Value | Also tagged , , , | Leave a comment

Unforeseen outcomes of India’s demonetization shine light on the value of our design philosophy

Latest news on India’s demonetization informs us how the rural economy is bearing the brunt of this initiative. The action was intended to target wealthy tax evaders and end India’s “shadow economy”, but it has also exposed the dependency of poor farmers and small businesses on informal credit systems in a country where half the […]

Posted in Analysis, Assumption filter, Banking, Design, Economy, Ecosystem, Frameworks, Income, India, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Process, Research, Rural Economy, South Asia, Strategy, Systems, User research, Value | Also tagged , , , , , , , , | 2 Responses

Japan’s Indian Strategy for the African Consumer Market

One of the most high-profile events Kenya has hosted since independence begins this week when heads of state from across Africa and the Prime Minister of Japan Mr Shinzo Abe jet in for the Tokyo International Conference on Africa Development (TICAD). It will be the first time that Ticad has been held outside Japan and […]

Posted in Africa, African Consumer Market, Analysis, Business, Consumer Behaviour, Distribution, Emerging Markets, India, Informal & Flexible, Marketing, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Retail in Africa, Risk, South Asia, Strategy, Sub Saharan Africa | Also tagged , , , , , , , , , , | Leave a comment

An Interdisciplinary Approach to “Best Fit” for International Development: Process and Tools

This post follows on from the previous one which introduced the concept of a ‘best fit’ approach to the ‘wicked problems’ in development. There I posited that consumer facing private enterprises looking at the African market would benefit from considering Development’s thought-leadership in this regard, given their experience in the challenging operating environments of the […]

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Pivoting from “best practice” to “best fit”: An interdisciplinary perspective

There has been an evolution in thinking about development practice. Buckley and Ward (2015) found a broad consensus for a shift from a ‘best-practice paradigm’ (Chambers 2011) to one of ‘best fit’ — that is, development interventions that are ‘optimally adapted’ to the socioeconomic, political and ecological context at any given moment (Ramalingam et al. […]

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Tsunami of change – design, brands, marketing and the mobile phone

In the 10 short months since I wrote on the market forces influencing the global mobile phone market, and the implications of the democratization of innovation whose early, weak signals I could already foresee, matters have come to a head. I had written: The locus of innovation in handset design, product planning and market strategy […]

Posted in Analysis, Consumer Behaviour, Design, global, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Strategy, Systems, Technology, Value | Also tagged , , , , , , | Leave a comment

“No Ordinary Disruption” – Africa’s Transformation

McKinsey consultants have released a new book – No Ordinary Disruption – looking at global mega trends and market forces that are forcing a rethink of the foundations of their intuitive knowledge. Assumptions are to be challenged and questioned, they say, as these changes impact a deeper transition in the way the world works. Even […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Business, Emerging Markets, Innovation Planning, Perspective, Strategy, Sub Saharan Africa | Also tagged , , , , , , , , , | 2 Responses