Tag Archives: strategy tools

Mobile telephony and low income customers: Market conditions drove product development and pricing

Many who were around and as obsessed by the entry of mobile telephony in the global South during the early years of this century will recall this eyecatching graphic used to illustrate the announcement by Cameroonian researchers Victor and Irene Mbarika that can now be pointed to as the moment Africa’s mobile revolution was born: […]

Posted in Africa, African Consumer Market, Airtime, Assumption filter, Biashara Economics, Economy, Ecosystem, Emerging Markets, Literature review, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Rural Economy, Strategy, Sub Saharan Africa, Work in Progress | Also tagged , , , , | Leave a comment

Situating one’s rant within business model typology for rural and low income markets

After yesterday’s post on stripping out social considerations to allow for a pragmatic economic assessment of viability prior to investing in infrastructure for service delivery to rural customers, I looked up literature on the general theme. Site selection as a keyword brought a slew of articles focusing on GIS technology, primarily from the lens of […]

Posted in Biashara Economics, Business Models, Consumer Behaviour, Frameworks, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Literature review, Marketing, Perspective, Retail in Africa, Rural Economy, Strategy, Sub Saharan Africa, Work in Progress | Also tagged , , , , , , , , | Leave a comment