Tag Archives: stereotypes

Key Competitive Advantage for Frontier and Emerging Markets

There’s a nuance, I’ve discovered, in the application of user centered design methods for entering the frontier and emerging markets of the developing world where a significant proportion of economic activity is confusingly labeled “informal”, rather than unformal as the case tends to be. In more advanced consumer market contexts, where there are umpteen data […]

Posted in Assumption filter, Consumer Behaviour, Design, Emerging Markets, Innovation Planning, Perspective, Strategy, User research | Also tagged , , , , | Leave a comment