Tag Archives: south south

Changing flows of trade

This unassuming pile of clothes caught my attention on market day in Busia, Kenya. They are mitumba (secondhand clothes) from India. This is a recent development, apparently, as traditionally mitumba tends to come from the ‘west’ (as can be noted by the name on the bag shown below). Clothes sourced from India have begun showing […]

Posted in Africa, African Consumer Market, Assumption filter, Distribution, Economy, Ecosystem, Emerging Markets, India, Kenya, Mama Biashara, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, rural, User research | Also tagged | Leave a comment

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