Tag Archives: south africa

Mobile Money in South Africa: The nature of the beast by Flo Mosoane

The 2015 State Of The Industry Report (SOTIR) for Mobile Money published by GSMA, reveals a picture of a service that continues to change the landscape of financial inclusion in developing and poor countries across the globe. In December of 2015, the industry processed transactions in excess of a billion, most of which were in […]

Posted in Africa, African Consumer Market, Airtime, Alternative currency, Analysis, Assumption filter, Banking, Base of the Pyramid, Business Models, Cashless transactions, Consumer Behaviour, Design, Ecosystem, Emerging Markets, Mobile platform, Platforms, Prepaid Economy & Informal Sector, Research, Savings, South Africa, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , | Leave a comment

Dignity drives purchasing decisions for South African low income consumers

There is so much I was going to say when I came across this snippet in the news about South African consumer habits among the lower income folk for yesterday’s post. I am not convinced by the framing of the interpretation of the qualitative data but that’s an embedded SA problem with qualitative research in […]

Posted in Africa, African Consumer Market, Consumer Behaviour, Culture, Economy, Emerging Markets, Marketing, Research, Retail in Africa, South Africa, Sub Saharan Africa, User research, Value | Also tagged , , , , , , | Leave a comment

Africa’s Middle Class: Development economics and marketing demographics conflating the holy grail

The most developed nation on the African continent, south of the Sahara desert, is considered to be South Africa with its financial and transportation infrastructure and systems, a legacy from history. In the first decade of the 21st century, the black middle class – known as Black Diamonds in marketer jargon – came into prominence […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Consumer Behaviour, Economy, Emerging Markets, global, Income, Marketing, Perspective, Produits de grande consommation (FMCG), Research, South Africa, South Asia, Strategy, Sub Saharan Africa | Also tagged , , , , , , , , , | Leave a comment

How social networks can share the cost of technology – An innovative payment plan

The original Prepaid Economy project grant from the iBoP Asia Project required me to design a payment plan for a shared community asset based on the exploratory user research on households managed their finances on irregular and unpredictable incomes. For the first time since I started looking into this space back in 2008 I’ve come […]

Posted in Africa, Base of the Pyramid, Business Models, Consumer Behaviour, Design, Indigenous & Traditional, Marketing, Prepaid Economy & Informal Sector, Research, Savings, South Africa, urban | Also tagged , , | Leave a comment