Tag Archives: social enterprise

Social enterprises and the target audience for their value propositions

It struck me while browsing through some ‘design for social impact’ product websites recently that while their focus might be on the poor, their communication and messaging was geared towards the Western or top of the pyramid audience.  I’d rather not link to nor name names, select your favourite cookstove/solar lantern/water purifier social enterprise and […]

Posted in Analysis, Base of the Pyramid, Design, Frugality, Marketing, Prepaid Economy & Informal Sector, rural, urban, User research | Also tagged , , , , , , , | Leave a comment

Assessing social impact vs financial sustainability for BoP business models

Posted in Analysis, Base of the Pyramid, Business, Ecosystem, Emerging Markets, Frugality, Marketing, Prepaid Economy & Informal Sector, Strategy | Also tagged , , , , , , , , , | Leave a comment