Tag Archives: smartphones

Upward Mobility is Changing Base of the Pyramid Consumer Aspirations

I’d observed earlier that upward mobility wasn’t simply about increasing incomes, but also a change in mindset, world view and values. Aspirational consumer behaviour trickles downward faster, as strivers seek to emulate the status signals sent by those they perceive as “arrived”. The emerging middle class numbers may indeed be uncertain, as statisticians debate over […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, global, Marketing, Mobile platform, Perspective, Technology | Also tagged , , , , , , , , , | 1 Response

Smartphones and the internet across the developing and emerging world

The Pew Research Center has just released a report on my favourite topic – mobile phones in the emerging economies of the developing world – with some surprising results. And it demonstrates the so called leapfrogging of legacy infrastructure, in this case, the landline. These numbers demonstrate the emergence of globally connected consumers, regardless of […]

Posted in Business, Consumer Behaviour, Design, Emerging Markets, Mobile platform, Prepaid Economy & Informal Sector | Also tagged , , | Leave a comment