Tag Archives: SKU

How to Spot Signals of Local Purchasing Patterns in the Market

This photograph is taken from a regular news item from a Liberian newspaper announcing the opening of a new petrol station in the town of Ganta. What caught my attention is the size of the LPG cylinders being promoted. On the left is the 6kg and on the right is an even smaller size that […]

Posted in Africa, African Consumer Market, Analysis, Base of the Pyramid, Biashara Economics, Consumer Behaviour, Economy, Frugality, Income, Marchés africains, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, Sub Saharan Africa, urban, User research | Also tagged , , , , , , | Leave a comment