Tag Archives: size of opportunity

The challenge of assessing the size of an emerging market opportunity

Kagio fresh produce market, Kenya, April 2013 Untapped opportunities in the developing world bring with them their own challenges for businesses seeking to invest in them.  An interesting one is that of assessing the market size and value, particularly for the lower income demographic that operates primarily in the informal economy (often called the BoP […]

Posted in African Consumer Market, Analysis, Base of the Pyramid, Business, Business Models, Emerging Markets, Frameworks, Informal & Flexible, Innovation Planning, Kenya, Perspective, Prepaid Economy & Informal Sector, Process, Projects and Reports, Strategy, User research, Value | Also tagged , , , | Leave a comment

  • Subscribe to this blog's feed or you can receive updates by email

  • Recent Posts

  • Choose Topic

  • Archives