Tag Archives: sagentia

M-PESA and the service innovation framework (extract)

A former student of mine just mailed me this article “Extracting Key Lessons in Service Innovation” (pdf) by S.Wooder and S. Baker, recently published in the Journal of Product Innovation Management, January 2012 edition. Here is the abstract of the article: This paper describes how Sagentia—working with Vodafone, Safaricom, and other organizations—played a significant role […]

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