Tag Archives: rural

Postcard from Kajiado: Cheap chinese phones and the internet

It wasn’t the first time we’d heard this from a cyber cafe operator, but apparently the biggest challenge to mobile phone users wishing to get online by using their spanking new phones was whether they were a cheap Chinese phone or a fake.  Up and down Kenya, or right in the heart of Masai country […]

Posted in Analysis, Cyber cafe series, Design, Ecosystem, Emerging Markets, Frugality, Kenya, Marketing, Mobile platform, Prepaid Economy & Informal Sector, Projects and Reports, rural, Strategy, Technology, User research | Also tagged , , , , , , , , , , , | Leave a comment

Impact of mainstreaming and commodification of cyber cafe services

Around 2007, the urban cyber cafe industry began to display signs of maturing as the market saturated and the services specific to internet access underwent a process of commodification.  As it came to be perceived as no different a business than setting up a corner kiosk or hot dog stand, there was a shift in […]

Posted in Analysis, Business, Cyber cafe series, Ecosystem, Emerging Markets, Kenya, Platforms, Projects and Reports, Technology, urban, User research | Also tagged , , , , , , , , , , | Leave a comment

Seeing the humour in marketing’s efforts to reach the rural

From the Chairman of Y&R Africa’s column, this amusing snippet on branding in rural Africa while making an insightful point: Wall painting is another tapeworm in the belly of the marketing budget. On a Continent dogged by marginal infrastructure, it’s a visual boon. Whole villages and trading centres can get spruced up overnight. They look […]

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Raising some concerns about urban user research insights being applied to design for rural markets

The Rural Market Insight Group at the Centre for Development Finance (CDF) conducted a six-week product test with a Base-of-the-Pyramid (BoP) household in Chennai, Tamil Nadu. The purpose was to explore whether urban user testing of rural-targeted BoP products yields relevant user insights in early design stages. Surprising results warrant further research of this potentially […]

Posted in Analysis, Base of the Pyramid, Design, Ecosystem, Emerging Markets, Frugality, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, Process, Research, rural, Strategy, Technology, UCSD, urban | Also tagged , , , , , , , , , | Leave a comment