Tag Archives: rural

Convenience as a service

Convenience can mean different things to the household consumer, depending on their location. In urban Chicago, its stocking up the freezer and pantry with a trip to a megastore like Costco while in Singapore it might be the ubiquitous neighbourhood hawker stand where rice, meat, two veg can be had for as little as $2.50 […]

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Immersion in rural Kenya

We start the immersion phase of our project tomorrow and leave for our first location in rural Kenya today. Our focus is to better understand household consumer behaviour and our methodology is inspired by the early stage of the human centered design process. Ukambani has been the traditional homeland of the Kamba people for at […]

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The multifunctionality of livestock in rural Kenya

This is an interesting research paper from Purdue’s Agricultural Economics department published in 2008. Titled Traits Affecting Household Livestock Marketing Decisions in Rural Kenya (pdf), it’s abstract informs us that: While many contemporary development programs with regard to Sub-Saharan Africa’s pastoralists promote improved livestock marketing as a way out of poverty, they also fail to […]

Posted in Africa, Assumption filter, Cashless transactions, Cattle, Consumer Behaviour, Culture, Economy, Income, Indigenous & Traditional, Informal & Flexible, Kenya, Livestock, Research, rural, Rural Economy, Savings, User research, Value | Also tagged , , , , , , , | Leave a comment

Fuel, Food and Fone – The necessities of modern life

Posted in Base of the Pyramid, Business, Ecosystem, Emerging Markets, Frugality, Kenya, Prepaid Economy & Informal Sector, Research, rural | Also tagged , | Leave a comment

Human centered design: Surprising insights from rural Kenya

One of the most surprising things that struck me over the past couple days of running around doing recce visits for our upcoming rural research was just how rapidly and how well the concept of the user centered design (UCD) process and thus, the human centered approach to research and development was not only understood […]

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Rise of tricycle pushcarts in Mexico

ClubOrlov has a guest post from a small Mayan fishing village in Mexico by a writer only known as Albert, who observes this informal economic activity and its players closely: What struck me is that I cannot recall a time in the past decade that I have been observing these vendors when there were more […]

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Low Income Household consumer research in rural Kenya

In a couple of weeks, I’ll be starting a whole new set of fieldwork in rural Kenya.  This time we’re doing something closer to the better known applications of our human centered design approach for increasing our understanding of people. It will be among rural ‘BoP’ households on behalf of a consumer product that’s retailed […]

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Pondering a new prepaid research focus

Ever since I completed the first Prepaid Economy study which looked at how those on irregular income streams managed their household finances – focusing on rural Philippines and India – I’ve been curious about rural Kenya. I’ve long wanted to delve into the impact, if any, of the mobile money systems that have rapidly gained […]

Posted in About, Africa, Airtime, Alternative currency, Banking, Base of the Pyramid, Business Models, Cashless transactions, Consumer Behaviour, Informal & Flexible, Kenya, Mobile platform, Research, rural, Sub Saharan Africa, User research | Also tagged , , , , , | Leave a comment

At the inflection point of high growth to mature plateau

The only other cybers we’d seen this packed till now had been those in Nakuru – a veritable boom town for the industry- since in the past 5 years, the numbers had grown from 10 cybers to the current 77 not including the ones in the process of opening.  Focus Cyber in Wote, in an […]

Posted in Analysis, Business, Cyber cafe series, Ecosystem, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Projects and Reports, rural, Strategy, Technology, User research | Also tagged , , , , , , , | 1 Response

Jua kali jewel

And old bulb, a cap from a glass jar, some metal strips – light.

Posted in Base of the Pyramid, Design, Ecosystem, Frugality, Innovation Planning, jua kali, Kenya, Prepaid Economy & Informal Sector, rural, Scarcity | Also tagged , , , , , , , , , , | Leave a comment