Tag Archives: rural India

Key Insights on the Reality of Rural India: Socio-Economic & Caste Census data

Recently, India released a selection of data from the 2011 Census of India – their focus was rural India’s socio-economic reality, primarily aimed at policymakers and programme designers. This was the first time the Government of the Republic of India has collected information on caste. The last such census was back in 1931, by the […]

Posted in Analysis, Assumption filter, Base of the Pyramid, Emerging Markets, India, Prepaid Economy & Informal Sector, Research, rural, Rural Economy, South Asia | Also tagged , , , , , | Leave a comment

Social change and upward mobility: what numbers can’t tell you

Rajesh Aithal noticed this first, in a rural Indian haat or market. Macaroni displayed and sold like any other staple commodity. Pasta was not part of the staple Indian diet, at least not the rural one. It wasn’t mainstream even 10 years ago. Is it a sign of the adoption of urban consumption patterns as […]

Posted in Consumer Behaviour, India, Marketing, Perspective, Prepaid Economy & Informal Sector, rural, User research | Also tagged , , , , , | Leave a comment