Tag Archives: rural africa

Introduction to rural household energy consumption behaviour in East Africa (1 of 3 parts)

The following is extracted from a six month study during 2012 on household energy consumption behaviour in rural Kenya and Rwanda among the lower income demographic, that led to an understanding of some of barriers hampering the sales of client’s solar products in this market. This first part is an overview of household financial management […]

Posted in Africa, African Consumer Market, Analysis, Biashara Economics, Business Models, Consumer Behaviour, Culture, Design, East African Community, Frugality, Informal & Flexible, Innovation Planning, jua kali, Kenya, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Projects and Reports, Research, Retail in Africa, rural, Rural Economy, Scarcity, Strategy, Sub Saharan Africa, Systems, Technology, UCSD, User research | Also tagged , , , , , , , , , , , | 1 Response

Lowering the barriers to effective communication is the key to sustainable development

One of the challenges that we discovered during our multistakeholder workshop in The Hague a few years ago was that people tended to fall back on their expertise when faced with the discomfort of empathizing with farmer’s needs. Particularly so when the farmers in question were from Africa, and not from their own regions. Our […]

Posted in Africa, Assumption filter, Base of the Pyramid, Ecosystem, Indigenous & Traditional, Innovation Planning, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Research, rural, Rural Economy, Strategy, Sub Saharan Africa, Technology, User research, Value | Also tagged , , , , , , | Leave a comment

Priorities for an internet on the mobile platform for Africa’s prepaid economy

Something that Gustav Praekelt said in the news about access to no-cost information being a basic human right at the Mobile Web Africa caught my attention. There is still a gaping void in services accessible to and customized for the needs of the mass majority of mobile phone owners in the world. The next billion […]

Posted in Africa, Airtime, Analysis, Base of the Pyramid, Business Models, Design, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Rural Economy, Sub Saharan Africa, Systems, Technology, UCSD | Also tagged , | Leave a comment

Deconstructing the solar lighting market hype

Nairobi solar lantern shop, July 12th 2012 The Economist’s Q3 2012 Technology Quarterly has a paean on the promise of solar lanterns replacing nasty, stinky kerosene once and for all. Of note is the careful mention of MKopa, a Nairobi based startup founded by Nick Hughes of MPesa fame, until now conducting pilot tests in […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Business Models, Consumer Behaviour, Culture, Design, Emerging Markets, Innovation Planning, Kenya, Mobile platform, Perspective, Prepaid Economy & Informal Sector, rural, Strategy, Sub Saharan Africa, Systems, Technology | Also tagged , , , , , | Leave a comment

Hub and spoke model for new product introductions

Nairobi’s Central Business District – Luthuli Avenue is the heart of the electronics and consumer appliance trade for Kenya. Chinese businessmen can be seen mingling with Somali traders and wholesalers come from all over the country to see “what’s new”. I saw recently introduced solar powered refrigerators (just 60W) on display, direct from China but […]

Posted in African Consumer Market, Business Models, Ecosystem, Informal & Flexible, Innovation Planning, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Projects and Reports, Strategy, Sub Saharan Africa, Systems, Technology, UCSD, urban | Also tagged , , , , , , | Leave a comment

“Some NGO gave us a mosquito net”

Kitui, Eastern Province, Kenya July 2012 Serem, Western Kenya, June 2012 This post was written by niti bhan and rss originates from www.nitibhan.com

Posted in Africa, Base of the Pyramid, Culture, Indigenous & Traditional, Perspective, Photography, rural, Scarcity, Value | Also tagged , | Leave a comment

Mobile phones, social media and the Maasai: Time to refresh the image

At first, I did not know what these two young men were upto during an enforced halt on our way to Kisii at the end of February this year. The road had been blocked by the local community demonstrating about land rights just a few kilometres outside of Narok, in the heart of Maasailand and […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Culture, Indigenous & Traditional, Informal & Flexible, Kenya, Mobile platform, Perspective, Platforms, rural, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , | Leave a comment

What does it mean when Chinese manufacturers enter the social enterprise space?

“The market has been destroyed for solar” or so I heard today from someone who prefers to stay anonymous but I’d hazard a guess knows a fair bit about what is happening on the ground in East Africa from the point of view of social enterprises. Interestingly, I’d brought up the question of whether “It […]

Posted in Africa, African Consumer Market, Assumption filter, Base of the Pyramid, China, Consumer Behaviour, Design, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, User research | Also tagged , , , , , | Leave a comment

How do you compete in a market where charity distorts pricing?

Strategy guru Michael Porter’s 5 forces framework is quite well known to anyone attempting to assess or analyze the landscape of an operating environment for an industry or organization. Increasingly, since I’ve begun working out of Sub Sahara I’ve been sensing the challenge of a 6th force – one that is overlooked when consumer markets […]

Posted in Africa, African Consumer Market, Business, Business Models, Consumer Behaviour, Emerging Markets, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, Value | Also tagged , , , , , | Leave a comment

The challenge of assessing the size of an emerging market opportunity

Untapped opportunities in the developing world bring with them their own challenges for businesses seeking to invest in them.  An interesting one is that of assessing the market size and value, particularly for the lower income demographic that operates primarily in the informal economy (often called the BoP or bottom of the pyramid).  This snippet […]

Posted in Analysis, Base of the Pyramid, Cyber cafe series, Emerging Markets, Kenya, Prepaid Economy & Informal Sector, Process, Projects and Reports, Research, rural | Also tagged , | Leave a comment