Tag Archives: robust

Is Your Product Ready for Africa? Why Kigali’s “Smart” Project Faces an Unforeseen Challenge

However, KTRN boss agreed that they share responsibility since they never conducted a profound market research to determine whether the gadgets are compatible with African weather. “We sincerely didn’t realize that the weather would affect the gadgets”~ Public Buses Wi-fi: Harsh Weather, Incompatible Gadgets Interrupt Kigali’s ‘Smart’ Project, KT Press, 16th October 2017 This isn’t […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Design, East African Community, Emerging Markets, Innovation Planning, Marchés africains, Perspective, Research, Risk, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , , , , , | Leave a comment