Tag Archives: research design

Why I’m cautious about most mobile platform consumer research in Africa

StanChart’s price tracker rolled out in Nigeria is a great example of where and how mobile phones can really add value in understanding the African consumer market and add substantially to its scarce database. What concerns me however is the increasing promotion of the ubiquitous cellphone as the means to gather consumer insights for all […]

Posted in African Consumer Market, Analysis, Assumption filter, Consommateurs, Consumer Behaviour, Design, Emerging Markets, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Produits de grande consommation (FMCG), Research, Retail in Africa, Risk, Sub Saharan Africa, Systems, Technology | Also tagged , , , , , , , , | Leave a comment