The competition is increasingly about the customers, and what tasks they seek to complete on their devices. Simply building the right apps/content/service to meet that need won’t be enough: it will become a matter of getting the purpose, the platform and the price just right for each demographic. Market creation and customer education will drive each other in tandem. ~ Mobile in Africa: From SMS to Android
Now that Muchiri has spoken at Strathmore University’s Innovation Week on marketing tech innovations where he used this framework to analyse the example of mPesa in Kenya, we thought it was time to flesh it out a little more and share it on the blog for your thoughts and feedback. We are looking at this now specifically from the point of view of a service or application available on the mobile platform.