Tag Archives: product development

The Informal Industrial Ecosystem: An Introduction to REculture

This article introduces and explains some things I’ve been seeing in the informal industrial ecosystem in the developing world context for almost a decade now. First noticed in 2009, I then named it REculture, a neologism to capture the vast and complex ecosystem I saw in the revenue generating facility of recycle, replace, repurpose, reuse […]

Posted in Articles on Design and Innovation, Base of the Pyramid, Biashara Economics, Business Models, Ecosystem, Emerging Futures, Emerging Markets, Frugality, global, Perspective, REculture, Research, Systems, Technology | Also tagged , , , , , , | Leave a comment

Innovation, under conditions of resource scarcity

When Mkulima Young, a social media community for young farmers in Kenya tweeted this photograph of a motorcycle modified to pump water, I was delighted. It had been a long time since I’d seen such an excellent example of innovative product development under conditions of resource scarcity. REculture, the group blog hosted by the now […]

Posted in Africa, Design, Frugality, Innovation Planning, jua kali, Kenya, Perspective, rural, Scarcity, Sub Saharan Africa, Technology | Also tagged , , , , , | Leave a comment

Case study of design strategy failure: Whirlpool World Washer for emerging markets

This is a comprehensive study of the introduction of an automatic washing machine, the World Washer, into the Indian market, by Whirlpool Corporation in 1990. Conceived as an important part of Whirlpool’s global strategy in the late nineteen eighties, it was designed for the emerging markets of Mexico, Brazil and India. It failed dramatically and […]

Posted in Analysis, Business, Consumer Behaviour, Design, Ecosystem, Emerging Markets, global, India, Innovation Planning, Marketing, Perspective, Platforms, Projects and Reports, South Asia, Strategy, Systems, Technology, urban, User research | Also tagged , , , , , , , , | Leave a comment

Scarcity as a driver for innovation

Frugality and affordability are very much in the news of late, what with the most recent essay on Change Observer and this post on Paul Polak’s new blog both highlighting similar concepts but from the point of view of very different markets. It seems to imply the trend towards frugal design or extremely affordable yet […]

Posted in Africa, Analysis, Assumption filter, Culture, Ecosystem, Frugality, Informal & Flexible, Innovation Planning, jua kali, Perspective, Photography, Prepaid Economy & Informal Sector, Projects and Reports, Scarcity, Technology, urban, User research | Also tagged , , , , , , | Leave a comment