Tag Archives: product design

Is Your Product Ready for Africa? Why Kigali’s “Smart” Project Faces an Unforeseen Challenge

However, KTRN boss agreed that they share responsibility since they never conducted a profound market research to determine whether the gadgets are compatible with African weather. “We sincerely didn’t realize that the weather would affect the gadgets”~ Public Buses Wi-fi: Harsh Weather, Incompatible Gadgets Interrupt Kigali’s ‘Smart’ Project, KT Press, 16th October 2017 This isn’t […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Design, East African Community, Emerging Markets, Innovation Planning, Marchés africains, Perspective, Research, Risk, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , , , , , | Leave a comment

Labour saving African kitchen appliances: Market opportunity for product design and social innovation

After watching their Mamas spending hours over an open fire, sweating over the daily dish of ugali or nsima or fufu – the African kitchen’s favourite carbohydrate – inventors and innovators across the continent are taking the initiative to ease her burden with nifty, new kitchen appliances. While culinary details differ from region to region […]

Posted in Africa, African Consumer Market, Design, Indigenous & Traditional, Innovation Planning, Marketing, Perspective, Technology | Also tagged , , , , , , , , , | 2 Responses

Raising some concerns about urban user research insights being applied to design for rural markets

The Rural Market Insight Group at the Centre for Development Finance (CDF) conducted a six-week product test with a Base-of-the-Pyramid (BoP) household in Chennai, Tamil Nadu. The purpose was to explore whether urban user testing of rural-targeted BoP products yields relevant user insights in early design stages. Surprising results warrant further research of this potentially […]

Posted in Analysis, Base of the Pyramid, Design, Ecosystem, Emerging Markets, Frugality, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, Process, Research, rural, Strategy, Technology, UCSD, urban | Also tagged , , , , , , , , , | Leave a comment