Tag Archives: premium

‘Mpesa si pesa’ – mobile money’s collision with informal sector’s cash culture

Ever since mobile money (MM) came along, ‘cashless’ is all the rage in East Africa. Money experts have a sack-full of reasons why mobile money is good for the economy. The truth is, however, making a case for MM is easy – no doubt, but, one perspective that is often left out in almost all […]

Posted in Africa, Alternative currency, Cashless transactions, Consumer Behaviour, Culture, Ecosystem, Informal & Flexible, Kenya, Mama Biashara, Mobile platform, Research, rural, Sub Saharan Africa, Technology | Also tagged , , , , , , | Leave a comment