In my 2009 article “The 5Ds of BoP Marketing: Touchpoints for a holistic, human centered strategy” I used Simon Berry’s initial work, with Cola Life, as an example of innovative distribution models, so: Such “piggybacking” has been attempted on an existing tried and tested global distribution network as a way to distribute medicines to the […]
-
Subscribe to this blog's feed or you can receive updates by email
-
Recent Posts
- Silence
- Weightlessness
- Inherent conflicts discovered in a moment of stillness during a process
- Bringing to bear a legacy of perspective on the transformations of contemporary design practice
- To see the forest for the trees
- Reflections on adopting new thinking tools and approaches
- New Moon
- One year anniversary of experimenting with design and innovation tools for vegetable vendors in Nairobi’s slums
- Going back to first principles
- Seismic Shock: Approaching the old practice of design from the new perspective of today
- Personal reflections on the remote resilience project (April 2020 – August 2020)
- What is social design?
- The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy
- Time to update the 5D’s framework for inclusive business design after 12 years
- Learning to think about the process instead of the outcome
Choose Topic
Archives
-
-