Tag Archives: philippines

Financial Behaviour Patterns Observed Among Households in Rural Informal Economy in Asia

This is the original working paper of the research conducted on rural household financial management, in developing country conditions, pioneering the use of methods from human centered design for discovery, during Nov 2008 to March 2009, aka the Prepaid Economy Project. It was peer reviewed by Brett Hudson Matthews, and I have incorporated his comments into […]

Posted in African Consumer Market, Airtime, Alternative currency, Analysis, ASEAN, Assumption filter, Banking, Base of the Pyramid, Biashara Economics, Business Models, Cashless transactions, Cattle, Consumer Behaviour, Design, Economy, Ecosystem, Emerging Markets, Flexibility, Frameworks, global, Income, India, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Livestock, Marchés africains, Marketing, Migrant worker, Mobile platform, Philipines, Platforms, Prepaid Economy & Informal Sector, Process, Produits de grande consommation (FMCG), Projects and Reports, Research, Retail in Africa, Risk, rural, Rural Economy, Savings, Scarcity, South Asia, Strategy, Sub Saharan Africa, Systems, User research | Also tagged , , , , , , , , , , , , , , , , , | Leave a comment

Part 2: The Observations made during original research on rural economic behaviour

One can roughly consider the relative income (or wealth) across three regions where observations were conducted on a continuum where the Indian village was the ‘wealthiest’ while the Malawians were living closest to the edge. However, on synthesizing the combined data collected across geographies, patterns of financial behaviour emerged that showed similarities of intention and […]

Posted in Africa, Alternative currency, Assumption filter, Banking, Base of the Pyramid, Business Models, Cashless transactions, Consumer Behaviour, Culture, Economy, Indigenous & Traditional, Informal & Flexible, Livestock, Projects and Reports, Research, Rural Economy, User research | Also tagged , , , , , , , , , | 1 Response

Kenya’s Kadogo Economy

Charcoal seller Margaret Nyambura, a widowed mother of four, used Sh100 we had given her to shop for food and household goods that would last her family three days. Her priority was cooking oil and maize flour, which cost her Sh20 and Sh10 respectively. Each was measured in portions to fit her money. She bought […]

Posted in Africa, Airtime, Base of the Pyramid, Business Models, Consumer Behaviour, Economy, Informal & Flexible, Kenya, Mobile platform, Research, Sub Saharan Africa, urban, User research | Also tagged , , , , , , , , , | Leave a comment