Tag Archives: opinion

Why South Africa should not be the entry point to reach Africa’s emerging consumer markets

This post is about something I’ve been musing upon for some months now, ever since my 2011 project which took me around rural and small town Kenya visiting with a variety of cyber cafes. Since then, many other well respected Kenyan professionals that I’ve spoken with, either in person or online, have confirmed my suspicions […]

Posted in Africa, Analysis, Assumption filter, Business, Consumer Behaviour, Culture, Emerging Markets, Indigenous & Traditional, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, South Africa, Sub Saharan Africa, User research | Also tagged | Leave a comment

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