This is a comprehensive study of the introduction of an automatic washing machine, the World Washer, into the Indian market, by Whirlpool Corporation in 1990. Conceived as an important part of Whirlpool’s global strategy in the late nineteen eighties, it was designed for the emerging markets of Mexico, Brazil and India. It failed dramatically and […]
-
Subscribe to this blog's feed or you can receive updates by email
-
Recent Posts
- Reflections on Kate Meagher’s work
- Literature as Waymarkers: A New Series of Shorter Posts
- This one’s on me
- Strategy Tools for Value Creation by Including Informal Entrepreneurial Ecosystems
- Keep looking for the rhythm of the magic, don’t let it go
- Writing for pleasure
- Can Africa’s Informal Trade Ecosystems Provide Lessons for Navigating Uncertainty and Volatility in the post Pandemic World?
- Working Progress
- Sensemaking in extreme conditions for enhancing resilience: Literature Review
- IMD Case Study – how Mpesa’s adoption transformed Safaricom
- Mobile telephony and low income customers: Market conditions drove product development and pricing
- Situating one’s rant within business model typology for rural and low income markets
- Is a business inclusive if its doing business in rural Africa? Why modeling economic capacity matters
- Let me…
- How literature review is changing my own mindset and perspective
Choose Topic
Archives
-
-