This is a comprehensive study of the introduction of an automatic washing machine, the World Washer, into the Indian market, by Whirlpool Corporation in 1990. Conceived as an important part of Whirlpool’s global strategy in the late nineteen eighties, it was designed for the emerging markets of Mexico, Brazil and India. It failed dramatically and […]
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Recent Posts
- Inherent conflicts discovered in a moment of stillness during a process
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- “The craftsman not only owns the creation but owns the entire process”
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