Tag Archives: new market strategy

New Market Opportunity: The Digitalisation of African Agriculture

Just over two weeks ago, I analyzed a report on the Digitalization of African Agriculture on twitter. Bandwidth heavy PDFs aren’t user friendly for mobile first or mobile only browsing environments, such as prevalent across much of the African continent, and ‘granulating’ reports is something I’ve gotten into the habit of doing quite regularly for […]

Posted in Africa, Airtime, Alternative currency, Analysis, Base of the Pyramid, Biashara Economics, Cattle, Design, Ecosystem, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Livestock, Mobile platform, Platforms, Report Review, Research, rural, Rural Economy, Sub Saharan Africa, Systems, Technology | Also tagged , , , , , , , | Leave a comment

A Framework for New Market Entry Strategy

There are two parts to this article: The first is a revision of the lenses through which we assess the landscape within which your new market strategy will be expected to operate; and the second covers your implicit assumptions at inception, as well as gaps in your  mental model. 1. The lenses for innovation need […]

Posted in African Consumer Market, Assumption filter, Business Models, Consumer Behaviour, Design, Ecosystem, Emerging Markets, Frameworks, Innovation Planning, Marketing, Mobile platform, Perspective, Research, Retail in Africa, Strategy, Systems | Also tagged , , , , , , | Leave a comment