Tag Archives: networking

In rural Africa, livestock and produce markets exemplify local, social, mobile ecosystem

Mama Mercy taking a call during our visit to her farm. Her new cow is brown & white. April 2013 Kenya If we can find and support the key enablers of the shamba’s day to day needs, I believe we could assist with increasing the pace of market reach and spread (new market creation). I […]

Posted in Africa, Analysis, Assumption filter, Base of the Pyramid, Cashless transactions, Consumer Behaviour, Design, Ecosystem, Informal & Flexible, Livestock, Mobile platform, Prepaid Economy & Informal Sector, Research, rural, Rural Economy, Sub Saharan Africa, User research | Also tagged , , , , , , , | Leave a comment