Tag Archives: nairobi

Emerging Markets Competition – this time its technology

Around twenty years ago, when the Indian and Chinese markets first opened up to global brands, many were surprised to discover domestic incumbents were stronger than they had imagined. Proctor & Gamble’s laundry detergents battled for the Indian housewife’s attention and share of wallet. It wasn’t just their usual competitor Unilever either but indigenous upstarts […]

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The increasing importance of user experience for cyber cafes

This idyllic garden paradise is our favourite hangout and interestingly enough, our cyber cafe, in the literal sense of the words, since it provides free wifi along with your coffee and butter cream cake. Given our recent single minded obsession with internet access and cyber cafes, it was only natural to fall into a conversation […]

Posted in Analysis, Business, Design, Ecosystem, Emerging Markets, Innovation Planning, Kenya, Marketing, Strategy, Technology, urban, User research | Also tagged , , , , , , , , , , , | Leave a comment

Impact of mainstreaming and commodification of cyber cafe services

Around 2007, the urban cyber cafe industry began to display signs of maturing as the market saturated and the services specific to internet access underwent a process of commodification.  As it came to be perceived as no different a business than setting up a corner kiosk or hot dog stand, there was a shift in […]

Posted in Analysis, Business, Cyber cafe series, Ecosystem, Emerging Markets, Kenya, Platforms, Projects and Reports, Technology, urban, User research | Also tagged , , , , , , , , , , | Leave a comment