Tag Archives: mobile phone

The Perfect Storm: A Continent, A Phone, A Business Model

In the mid 1990s, in a small city in northern Finland, engineers and designers began work on the product development of a mobile phone that would eventually become one of the best selling Nokia models ever – the 3310, released in Europe and the Far East in the year 2000. The continent of Africa was […]

Posted in Africa, African Consumer Market, Afrique francophone, Airtime, Analysis, Articles on Design and Innovation, Base of the Pyramid, Biashara Economics, Business Models, Cashless transactions, Commerce en ligne (e-commerce), Consommateurs, Consumer Behaviour, Design, Economy, Ecosystem, Emerging Futures, Emerging Markets, Flexibility, global, Informal & Flexible, Innovation Planning, Kenya, Mobile platform, perfect storm, Perspective, Platforms, Prepaid Economy & Informal Sector, Research, Rural Economy, South Africa, Sub Saharan Africa, Systems, Technology, User research | Also tagged , , , | Leave a comment

Mobile Phones and the Informal Economy

Over the past week or so, I’ve been scanning literature from African researchers on the broad theme of mobile phones and the informal economy. Here are some of my top findings: The Mobile Phone is a Business Tool and Income Generator – Regardless of the region (and cultural context) of study –  Cameroon or Cote […]

Posted in Africa, Airtime, Banking, Cashless transactions, Consumer Behaviour, Ecosystem, Flexibility, Income, Literature review, Mobile platform, perfect storm, Perspective, Prepaid Economy & Informal Sector, Sub Saharan Africa, Technology | Also tagged , , , , , | Leave a comment

From the Caterpillar to the Butterfly: Africa’s Mobile Boom Years Are Over, Here’s What Next

For the past 15 years, Africa watchers have been waiting for her mobile phone industry to reach a critical landmark – almost full saturation of the market. This milestone may be close at hand, as recent news and data show. In June 2018, Kenyan mobile subscriptions reached 98% penetration, a 13% jump over the previous […]

Posted in Africa, African Consumer Market, Afrique francophone, Airtime, Emerging Markets, Ghana, global, Informal & Flexible, Kenya, Marchés africains, Marketing, Mobile platform, Nigeria, Perspective, Platforms, Prepaid Economy & Informal Sector, Sub Saharan Africa, Systems, Technology, UEMOA | Also tagged , , , , , , | Leave a comment

Mobile First Africa: Social Media’s Boost to Rural Productivity in Kenya

Now in business for just six months, he also uses social media pages to sell his products, improving his customer reach. “Through Facebook posts I receive enquiries and orders from Kenyans in the diaspora living in the US, South Korea, South Sudan, UK, Switzerland and Botswana who want the splits to be delivered to their […]

Posted in Africa, African Consumer Market, Biashara Economics, Business Models, Commerce en ligne (e-commerce), Informal & Flexible, Kenya, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, rural, Rural Economy, Strategy, Sub Saharan Africa, Technology | Also tagged , , | Leave a comment

The Strategic Entry of China’s Transsion into the Vacuum Left by Nokia in Africa

If you’re outside Africa, you’ve never heard of them before, but a mobile phone brand called Tecno has been painting Kenya blue ever since I started fulltime fieldwork there in late 2011. It was in Mombasa that I first noticed the name and wondered what it was about. Over the years, I saw the line […]

Posted in Africa, African Consumer Market, Afrique francophone, Business, China, Commerce en ligne (e-commerce), Consumer Behaviour, Design, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, Sub Saharan Africa, Technology, Value | Also tagged , , , , , , , | Leave a comment