Tag Archives: middleman

The need for human agency: Is the middleman always a monster?

Mobile phone charging receipt, Kenya  Photo credit: Niti Bhan The unfair demonisation of the middleman is apparent in this recent article on solar power products for the low income market in Africa. “Putting African ‘power pimps’ out of business” is the headline and the rest of the text goes downhill from there: It’s hard to […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Business Models, Consumer Behaviour, Culture, Perspective | Also tagged , , , , | Leave a comment