Tag Archives: methods

Can the structure for innovation planning be used to disrupt itself?

This diagram is from Vijay Kumar’s 101 Design Methods. It is the basis for his structured approach for innovation planning, and the essence of what is taught at the methods driven human centered design program at the Institute of Design, IIT Chicago. Today I want to question some of the fundamental assumptions that underlie it […]

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On Seeing

Michael Bierut writes a paean to the power of observation in his introduction to the new print run of George Nelson’s How to See. His concluding words resonated deeply: The unifying theme behind all of Nelson’s lectures – and, indeed, behind his life’s work – was a simple, and optimistic one: by seeing more clearly, […]

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Phase zero

This post was written by niti bhan and rss originates from www.nitibhan.com

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Developing a user centered methodology for emerging markets and the bottom of the pyramid

When I first began strategic design planning and concept development specifically focusing on low income customers back in late 2007, it was a learning experience in more ways than expected.  The key challenge, which I’d identified back then and tend to refer to as the “values gap” between mainstream consumer culture and what used to […]

Posted in Analysis, Assumption filter, Base of the Pyramid, Business Models, Consumer Behaviour, Design, Emerging Markets, Flexibility, Frameworks, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Process, Research, Strategy, Systems, UCSD, User research | Also tagged | 1 Response

Putting people first: the difference between “what” and “why”

Pondering the topic of contracts and creativity in yesterday’s post made me think about problem areas, how they’re identified and how they may be deconstructed. In simpler terms, the difference between the “what” and the “why”. Take two regions in a country, one far more fertile and having a better overall economy than the other. […]

Posted in African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Consumer Behaviour, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Process, Projects and Reports, UCSD | Also tagged , | Leave a comment