Tag Archives: matatu

The curious case of Google’s Beba Pay: a mobile payment app that users refuse to adopt

This week, news from Nairobi, that hotbed of mobile money innovation, opened up a Pandora’s box of reflections on payment plans, service design issues and the challenge of technology adoption in the mass markets of the African informal economy. None of these are ‘bad’ things in their own right, but taken together, they have resulted […]

Posted in African Consumer Market, Alternative currency, Analysis, Business Models, Cashless transactions, Consumer Behaviour, Ecosystem, Informal & Flexible, Mobile platform, Perspective, Prepaid Economy & Informal Sector | Also tagged , , , , , , | Leave a comment