Tag Archives: masaai

The imagery of contemporary tech startups from the African continent

No matter what Google’s search results may show, this is NOT the image of mobile innovation, technology startups, and the African continent’s ICT infrastructure. This is a photograph staged by Oxfam to show a Maasai moran – a young man from one of the pastoralist communities living in the arid lands of Eastern Africa. This […]

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Mobile phones, social media and the Maasai: Time to refresh the image

At first, I did not know what these two young men were upto during an enforced halt on our way to Kisii at the end of February this year. The road had been blocked by the local community demonstrating about land rights just a few kilometres outside of Narok, in the heart of Maasailand and […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Culture, Indigenous & Traditional, Informal & Flexible, Kenya, Mobile platform, Perspective, Platforms, rural, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , | Leave a comment