Tag Archives: marketing

Deconstructing the solar lighting market hype

Nairobi solar lantern shop, July 12th 2012 The Economist’s Q3 2012 Technology Quarterly has a paean on the promise of solar lanterns replacing nasty, stinky kerosene once and for all. Of note is the careful mention of MKopa, a Nairobi based startup founded by Nick Hughes of MPesa fame, until now conducting pilot tests in […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Business Models, Consumer Behaviour, Culture, Design, Emerging Markets, Innovation Planning, Kenya, Mobile platform, Perspective, Prepaid Economy & Informal Sector, rural, Strategy, Sub Saharan Africa, Systems, Technology | Also tagged , , , , , | Leave a comment

Hub and spoke model for new product introductions

Nairobi’s Central Business District – Luthuli Avenue is the heart of the electronics and consumer appliance trade for Kenya. Chinese businessmen can be seen mingling with Somali traders and wholesalers come from all over the country to see “what’s new”. I saw recently introduced solar powered refrigerators (just 60W) on display, direct from China but […]

Posted in African Consumer Market, Business Models, Ecosystem, Informal & Flexible, Innovation Planning, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Projects and Reports, Strategy, Sub Saharan Africa, Systems, Technology, UCSD, urban | Also tagged , , , , , , | Leave a comment

Marketing principles for the informal economies of the emerging world

This will be the working title of the book I plan to sit down and start writing the latest by January 2013. And I can’t start earlier than November this year because I need to see the results in the market start to come in first before I can pontificate on the topic, but naturally […]

Posted in African Consumer Market, Base of the Pyramid, Business, Consumer Behaviour, Culture, Design, Emerging Markets, Flexibility, Informal & Flexible, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, User research | Also tagged , , , , | Leave a comment

Lessons from working with Social Enterprises

Aisle Manager at Nakumatt By the end of my most recent project, I was convinced that the label “Bottom of the Pyramid” (or Base of the Pyramid) also known as “the BoP” was one of the biggest barriers for organizations seeking to serve these emerging consumer markets in the informal economies of the developing world. […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Business Models, Collection, Consumer Behaviour, Ecosystem, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Strategy, UCSD, User research | Also tagged , , , | Leave a comment

Why so much “BoP” marketing fails in the developing world

Increasingly I have been getting the sense that there are some fundamental issues with the way BoP focused organizations are developing, creating and implementing their market entry strategies.  Here are four of the most obvious errors that I’m seeing: Assuming there’s no competition Most of these firms, particularly those coming in from the outside and […]

Posted in Analysis, Base of the Pyramid, Business, Design, Ecosystem, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Projects and Reports, Research, rural, UCSD, urban | Also tagged , , , , , , | Leave a comment

The multifunctionality of livestock in rural Kenya

This is an interesting research paper from Purdue’s Agricultural Economics department published in 2008. Titled Traits Affecting Household Livestock Marketing Decisions in Rural Kenya (pdf), it’s abstract informs us that: While many contemporary development programs with regard to Sub-Saharan Africa’s pastoralists promote improved livestock marketing as a way out of poverty, they also fail to […]

Posted in Africa, Assumption filter, Cashless transactions, Cattle, Consumer Behaviour, Culture, Economy, Income, Indigenous & Traditional, Informal & Flexible, Kenya, Livestock, Research, rural, Rural Economy, Savings, User research, Value | Also tagged , , , , , , , | Leave a comment

Senegalese research on innovation processes in their informal ICT sector

I came across some excellent research by Dr Almamy Konte and Mariama Ndong of Senegal. While I’m sure the original working paper in French must be far better than this drafted English translation, their key points are nonetheless something to make us sit up and listen, particularly with regards to innovation in the informal economy. […]

Posted in Africa, Base of the Pyramid, Business Models, Culture, Economy, Income, Indigenous & Traditional, Informal & Flexible, Literature review, Mobile platform, Research, Senegal, Strategy, Sub Saharan Africa | Also tagged , , , , , , , | Leave a comment

Social enterprises and the target audience for their value propositions

It struck me while browsing through some ‘design for social impact’ product websites recently that while their focus might be on the poor, their communication and messaging was geared towards the Western or top of the pyramid audience.  I’d rather not link to nor name names, select your favourite cookstove/solar lantern/water purifier social enterprise and […]

Posted in Analysis, Base of the Pyramid, Design, Frugality, Marketing, Prepaid Economy & Informal Sector, rural, urban, User research | Also tagged , , , , , , , | Leave a comment

But why aren’t they buying my fantastic life saving product?

An all too common a question blurted out in frustration by well intentioned social enterprises attempting to crack the code of the informal economy at the base of the pyramid, usually ending with the rejoinder “when they can spend double the amount on a phone!” So why aren’t people sensibly rushing out with their hard […]

Posted in African Consumer Market, Base of the Pyramid, Business, Consumer Behaviour, Ecosystem, Emerging Markets, Frugality, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, rural, Scarcity, urban, User research | Also tagged , , | Leave a comment

The increasing importance of user experience for cyber cafes

This idyllic garden paradise is our favourite hangout and interestingly enough, our cyber cafe, in the literal sense of the words, since it provides free wifi along with your coffee and butter cream cake. Given our recent single minded obsession with internet access and cyber cafes, it was only natural to fall into a conversation […]

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