Tag Archives: market women

Zambia’s inclusive approach to various sectors in the informal economy is worth noting

The Zambian government most recently announced that they would provide certificates to illegal (artisanal) miners in order to recognize and formalize their activities. In addition, they were being encouraged to form cooperatives – a legally recognized organizational structure – that would permit further benefits to this informal sector. Compared to the challenges Ghana is facing […]

Posted in Africa, African Consumer Market, Biashara Economics, Emerging Markets, Flexibility, Frameworks, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Marchés africains, Marketing, Migrant worker, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, Sub Saharan Africa, urban | Also tagged , , , , , , , | Leave a comment

What marketing 101 can teach development practitioners and academics

The entire universe of people with an unmet need that you expect your solution to fulfill is not your target audience. The fundamentals of market analysis include the basic calculations that allow marketing managers of all stripes to calculate (guesstimate) their potential market size, and thus a realistic assessment of its value. That is their […]

Posted in African Consumer Market, Base of the Pyramid, Business, Consumer Behaviour, Emerging Markets, Flexibility, Frugality, Ghana, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Marketing, Perspective, Retail in Africa | Also tagged , , | Leave a comment

Introducing Mama Biashara

The Global Entrepreneurship Monitor (GEM) released a women’s report with some eye opening figures. Simply put, African women lead the world in being their own boss. Mama Biashara’s business activities may perhaps be more driven by livelihood need and few alternatives but she’s not sitting around looking for a handout either. Pillar of the informal […]

Posted in Africa, Assumption filter, Base of the Pyramid, Business, Economy, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Perspective, Prepaid Economy & Informal Sector, Research | Also tagged , , , , , | Leave a comment