Tag Archives: market size

The true size of opportunity in Africa

The Africapitalist Foundation’s most recent issue of their Africapitalist Magazine has a cover story on the true size of opportunity in Africa. Readers familiar with my exploratory user research and insights from the prepaid economy and the informal sector will recognize the key point being made – that we must look beyond the obvious when […]

Posted in Africa, African Consumer Market, Assumption filter, Business, Consumer Behaviour, Emerging Markets, Informal & Flexible, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector | Also tagged , , , , , | Leave a comment