Tag Archives: market research

Why I’m cautious about most mobile platform consumer research in Africa

StanChart’s price tracker rolled out in Nigeria is a great example of where and how mobile phones can really add value in understanding the African consumer market and add substantially to its scarce database. What concerns me however is the increasing promotion of the ubiquitous cellphone as the means to gather consumer insights for all […]

Posted in African Consumer Market, Analysis, Assumption filter, Consommateurs, Consumer Behaviour, Design, Emerging Markets, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Produits de grande consommation (FMCG), Research, Retail in Africa, Risk, Sub Saharan Africa, Systems, Technology | Also tagged , , , , , , , , | Leave a comment

Minimizing risk: buyer behaviour among the BoP confirmed by Nielson

The South African Shopper Trends report by Nielson highlights some aspects of the township customer’s mindset and buyer behaviour, as demonstrated by the following snippet from this analysis: How we make purchasing decisions We make decisions based on what other people say, as well as how we experience a product. There is a major fear […]

Posted in African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Flexibility, Frugality, Informal & Flexible, Perspective, Prepaid Economy & Informal Sector, Research, Sub Saharan Africa | Also tagged , , , , | Leave a comment

Nielson puts the African opportunity in perspective

Nielson have released a new report called The Diverse Peoples of Africa covering 7 countries. While they focus on urban and peri-urban consumers, mostly earning USD200 a month and above, there is some fascinating information available in there nonetheless. This is one of them – the visual puts the facts in context, the emerging consumer […]

Posted in African Consumer Market, Marketing, Perspective, Sub Saharan Africa, urban | Tagged | Leave a comment