Tag Archives: market mummy

What marketing 101 can teach development practitioners and academics

The entire universe of people with an unmet need that you expect your solution to fulfill is not your target audience. The fundamentals of market analysis include the basic calculations that allow marketing managers of all stripes to calculate (guesstimate) their potential market size, and thus a realistic assessment of its value. That is their […]

Posted in African Consumer Market, Base of the Pyramid, Business, Consumer Behaviour, Emerging Markets, Flexibility, Frugality, Ghana, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Marketing, Perspective, Retail in Africa | Also tagged , , | Leave a comment