Tag Archives: market forces

“No Ordinary Disruption” – Africa’s Transformation

McKinsey consultants have released a new book – No Ordinary Disruption – looking at global mega trends and market forces that are forcing a rethink of the foundations of their intuitive knowledge. Assumptions are to be challenged and questioned, they say, as these changes impact a deeper transition in the way the world works. Even […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Business, Emerging Markets, Innovation Planning, Perspective, Strategy, Sub Saharan Africa | Also tagged , , , , , , , , , | 2 Responses

Exploring the market forces acting on the cyber cafe industry in Kenya

This post continues on the challenges of estimating size and value of an untapped market in the developing world – in our current case, it is the cyber cafe industry in Kenya.  A critical aspect of this exercise will include assessing the impact of a variety of market forces acting on the industry in the […]

Posted in Africa, Analysis, Base of the Pyramid, Business Models, Cyber cafe series, Ecosystem, Kenya, Mobile platform, Perspective, Projects and Reports, Technology, User research | Also tagged , , , , , | Leave a comment

Case study of design strategy failure: Whirlpool World Washer for emerging markets

This is a comprehensive study of the introduction of an automatic washing machine, the World Washer, into the Indian market, by Whirlpool Corporation in 1990. Conceived as an important part of Whirlpool’s global strategy in the late nineteen eighties, it was designed for the emerging markets of Mexico, Brazil and India. It failed dramatically and […]

Posted in Analysis, Business, Consumer Behaviour, Design, Ecosystem, Emerging Markets, global, India, Innovation Planning, Marketing, Perspective, Platforms, Projects and Reports, South Asia, Strategy, Systems, Technology, urban, User research | Also tagged , , , , , , , , | Leave a comment

Impact of mainstreaming and commodification of cyber cafe services

Around 2007, the urban cyber cafe industry began to display signs of maturing as the market saturated and the services specific to internet access underwent a process of commodification.  As it came to be perceived as no different a business than setting up a corner kiosk or hot dog stand, there was a shift in […]

Posted in Analysis, Business, Cyber cafe series, Ecosystem, Emerging Markets, Kenya, Platforms, Projects and Reports, Technology, urban, User research | Also tagged , , , , , , , , , , | Leave a comment

Observed market forces acting on the changing mobile landscape in East Africa

About two years ago I remember making an observation that I couldn’t seem to see any coherent patterns anymore the way I’d been able to by surfing the net for information. Flux I called it. Everything felt like it was in transition and nothing seemed to stay steady enough to grasp, much less describe. This […]

Posted in Africa, African Consumer Market, Airtime, Analysis, Assumption filter, Business, Consumer Behaviour, Culture, Ecosystem, Emerging Markets, Innovation Planning, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Strategy, Technology | Also tagged , , | Leave a comment