Tag Archives: market entry strategy

New data shows “middle class” label misleading; skews market analysis

Anyone familiar with the literature and handwringing around the size of the African middle class that’s an ongoing sidebar to the emergence of the continent’s economies, will appreciate the FT’s analysis of recent research results. The global middle class is both smaller and poorer than previously thought, according to a new study, with hundreds of […]

Posted in African Consumer Market, Assumption filter, Consumer Behaviour, Emerging Markets, global, Marketing, Research, Strategy, urban | Also tagged , , , , | Leave a comment