Tag Archives: market creation

But why aren’t they buying my fantastic life saving product?

An all too common a question blurted out in frustration by well intentioned social enterprises attempting to crack the code of the informal economy at the base of the pyramid, usually ending with the rejoinder “when they can spend double the amount on a phone!” So why aren’t people sensibly rushing out with their hard […]

Posted in African Consumer Market, Base of the Pyramid, Business, Consumer Behaviour, Ecosystem, Emerging Markets, Frugality, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, rural, Scarcity, urban, User research | Also tagged , , | Leave a comment

Leveraging ignorance vs enabling knowledge

If someone were to purchase a mobile broadband modem but was unaware of data bundles, how quickly would 500 shillings worth of airtime disappear into cyberspace? I’ve been there – not knowing what ‘converting to data’ meant – and going through euros worth of airtime while surfing in Helsinki until the shop assistant gave me […]

Posted in Analysis, Cyber cafe series, Emerging Markets, Innovation Planning, Kenya, Marketing, Mobile platform, Prepaid Economy & Informal Sector, Projects and Reports, Strategy, Technology, User research | Also tagged , , , , , | Leave a comment

Barriers to business with the ‘Bottom of the Pyramid’ : what can we learn from Mama Boi?

The Monitor Group has made available the complete HBR article “Is the Bottom of the Pyramid Really for you?” (PDF) where the authors frame the debate for multinationals questioning whether to consider entering this challenging though untapped segment of the global marketplace.  They list some of the common barriers faced by executives during their attempts […]

Posted in Business, Ecosystem, Emerging Markets, Prepaid Economy & Informal Sector, Strategy | Also tagged , , , , , , , , , | Leave a comment

A vacuum of information: why is there still a lack of understanding?

It is a familiar problem. A well-meaning donor gives a shiny new piece of equipment to a poor country only for it to gather dust. Parts that are expensive and difficult to replace, the need for a constant electricity supply, a lack of trained operators, unsuitability to rough terrain are all factors preventing the use […]

Posted in Analysis, Emerging Markets, Innovation Planning, Prepaid Economy & Informal Sector, Research | Also tagged , , | Leave a comment

The Telco and the BoP (January 2009)

NextBillion.net’s Rob Katz recently posted an Indian news snippet based on research that led the writer to argue that telco’s should focus on their most profitable customers, those at the top of the pyramid. The BoP (Bottom of the Pyramid), as the numbers demonstrate, are simply not worth it. Following some commentary, Rob added his […]

Posted in Analysis, Base of the Pyramid, Business, Ecosystem, Emerging Markets, Frugality, Marketing, Mobile platform, Platforms, Prepaid Economy & Informal Sector, Strategy | Also tagged , , , , , , , | 1 Response

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