Tag Archives: marcom

Empowerment and co-creation – Entering new markets with a long established brand

From personal experience, the biggest frustration with being a cog in the remote outpost of a global behemoth that actually has to implement or execute the marketing, advertising or branding strategy in the field is tussling with the brand’s identity. Clausewitz has said, It may be of interest to future generals to realize that one […]

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