Tag Archives: m4d

Why am I so excited about an African hair style app released on smartphones?

Darling, the pan African hair extension brand owned by Godrej of India, has just released an app in Nigeria aimed at helping customers choose their latest hair style on their smartphone. The implications are enormous, imho. Mobiles are ubiquitious. E-commerce in Nigeria is becoming commonplace. Smartphones are default. The African consumer market is sophisticated in […]

Posted in African Consumer Market, Analysis, Consumer Behaviour, Emerging Markets, Marketing, Mobile platform, Nigeria, Perspective, Strategy, urban | Also tagged , , , , , | Leave a comment

The Truth About Disruptive Development in the Digital Village

After a quick Twitter interaction, I find myself having agreed to write this caveat to Ken Banks’ recently published article The Truth About Disruptive Development published in the Stanford Social Innovation Review. So I’ll start by taking a step back to ask myself what aspects of his proposed points make me hesitate with a second […]

Posted in Africa, Assumption filter, Ecosystem, global, Mobile platform, Perspective, Sub Saharan Africa, Technology | Also tagged , | Leave a comment